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Trademark law protects protect words, names, symbols, sounds, colors, etc. that distinguish goods and services from those manufactured or sold by others and to indicate the source of the goods. Trademarks, unlike patents, can be renewed forever as long as they are being used in commerce.


Trademark law is a subset of laws governing unfair competition and stems from the theory that consumer confusion harms commerce. As a result, the catch phrase for trademark law is "likelihood of confusion." "Confusing similarity" is often interchangeably used with "likelihood of confusion."

Trademark infringement is like identity fraud for business entities.

External Links

For an authoritative trademark law website, CLICK HERECLICK HERE

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